Digital Analyst

Pe Global

Kildare

Digital Analyst. Our Support Function currently wish to recruit a Digital Analyst for a 2 year fixed term contract. This role will report to the Digital Marketing Manager: Responsibilities. To monitor, analyse, measure and report on digital development and marketing activity across all channels - for Corporate, Group functions and business units. Based on analysis and measurement, provide insights and recommendations that will feed into business, marketing and digital strategies and as well as a process of continual digital improvement. Develop a deep understanding of user behaviour and experience to be applied to all digital activities. Understand and use corporate and business objectives to design, develop and execute suitable measurement strategies. Develop KPI's. Use methodical/performance analysis to influence business, marketing and digital strategies. Make use of a suite of quantitive and qualitative online analytical tools to analyse and report on key metrics. Deliver regular reporting documentation and presentations to Group functions and business units. Identify the potential to introduce new methodologies and tools to continually improve analytical procedure and performance. Using available data sources deep dive and troubleshoot performance issues and propose methodical optimisation strategies including SEO and test. Benchmark performance across all digital channels - paid, earned and owned. Analyse and interpret trends and competitors to provide actionable insights based on analytics data. Design and develop ROI models for digital activity. Perform ROI analysis to evaluate efficiency and effectiveness of digital activities. Analyse online user experience and behaviour, conversion data and user journeys. Use a suite of tools and user behaviour analysis methodologies to develop actionable insights and recommendations. Assist in the education of Group functions and business units of the benefits and importance on online measurement and analysis and the optimisation of digital performance. Assist in the education of Group functions and business units of the benefits and importance on online measurement and analysis and the optimisation of digital performance. All employees are expected to co-operate fully with all provisions taken by the company for ensuring Health and Safety, and Welfare of co-employees and members of the public using the premises. Proactively participate in the Performance Management process to ensure delivery of own, and the wider team's, objectives. Requirements. Degree level or higher in Digital Analytics or related discipline desirable. 2-3 years in a similar role. Experience working with people in various levels in an organisation. High level of experience working with analytical software e.g. Google Analytics, social media analytics software - Facebook , Twitter, Linkedin, YouTube, Instagram etc, Hootsuite, Tweetdeck plus Qualitative digital analytics tools. Paid and earned digital media analysis. Data analysis. Interested candidates should forward an up to date CV to susan.omeara@peglobal.net or call me on 021 4297900. This job originally appeared on RecruitIreland.com.

2407 days ago